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Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj; Diwan, Saloni Pawan - In: Journal of strategic marketing 28 (2020) 8, pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
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Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan - In: Journal of global marketing 29 (2016) 1/5, pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
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Development of empirically based customer-derived positioning typology in the automobile industry
Diwan, Saloni Pawan; Bodla, Bhag Singh - In: Journal of strategic marketing 19 (2011) 6, pp. 531-550
Persistent link: https://www.econbiz.de/10010217442
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Development of empirically based customer-derived positioning typology in the automobile industry
Diwan, Saloni Pawan; Bodla, B. S. - In: Journal of strategic marketing 19 (2011) 6, pp. 531-551
Persistent link: https://www.econbiz.de/10009345164