Today's tourism marketing is heavily focused on conveying a positive image to prospective consumer segments. Doing so is fully consistent with traditional marketing practices that attempt to develop the product, price it, promote it, and distribute it in a manner most likely to convey the most...

This study was designed to examine the dimensions of tourist image as it may affect the promotion strategy for a given tourist destination. Identification of the different constituents of a destination's tourist image may provide important information that can be used in developing focused...

Purpose – The purpose of this study is to introduce a conceptual framework for knowledge transfer between Chinese firms and universities around the world, based on a joint learning process. The transfer of knowledge is important to increase the innovative capabilities of Chinese firms by...

Tanzania’s adjustment program, which began in the mid-1980s, was accompanied by a sharp increase in the levels of foreign assistance. Previous studies, using published data, have not reflected much improvement in economic performance during the reform period. This paper attempts to shed new...

Purpose – A wealth of research has explored different configurations of consumer environmental beliefs, attitudes, and values, and their influence on consumer environmental behavior. It is essential that a more comprehensive understanding of what lies at the root of consumer environmental...

Purpose – The purpose of this study is to explore the strategies that companies could adopt to build a global brand during industry turbulence. CHALCO company was selected as a case study to conduct this research. Design/methodology/approach – A multi-faceted approach to data collection is...

Purpose – Meat consumption decisions within a religious context can differ significantly from purchase decisions where religion does not play a key role. The purpose of this study is to investigate the determinants of Halal meat consumption within a Chinese Muslim population using the...