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Joint ventures or non-equity alliances? : evidence from Italian firms

Majocchi, Antonio; Mayrhofer, Ulrike; Camps, Joaquin - In: Management decision : MD 51 (2013) 2, pp. 380-395

Purpose: The purpose of this paper is to investigate the factors affecting the choice between joint ventures and non‐equity alliances, when firms enter foreign markets. Design/methodology/approach: Using a database of Italian firms compiled by the authors with 879 observations, the paper tests...

Persistent link: https://www.econbiz.de/10009726510

Heaquarters-subsidaries relationships of French multinationals in emerging markets

Beddi, Hanane; Mayrhofer, Ulrike - In: Multinational business review 21 (2013) 2, pp. 174-194

Persistent link: https://www.econbiz.de/10009789448

Strategic alliances and intercultural organizational change : the Renault-Nissan case

Barmeyer, Christoph I.; Mayrhofer, Ulrike - In: Intercultural management : a case-based approach to …, (pp. 317-332). 2016

Persistent link: https://www.econbiz.de/10011459257

Audi and the Chines market : a success story

Hertrich, Sylvie; Mayrhofer, Ulrike - In: Market entry in China : case studies on strategy, …, (pp. 37-44). 2016

Persistent link: https://www.econbiz.de/10011483010

Do initial characteristics influence IJV longevity? : evidence from the Mediterranean region

Triki, Dora; Mayrhofer, Ulrike - In: International business review : the official journal of … 25 (2016) 4, pp. 795-805

Persistent link: https://www.econbiz.de/10011514058

L' internationalisaton: une question de taille?

Marchesnay, Michel; Mayrhofer, Ulrike; Torrès, Olivier - 2015

Persistent link: https://www.econbiz.de/10010502778

Case study III: Renault - Nissan - Daimlar [Daimler] : a global strategic alliance

Barmeyer, Christoph I.; Mayrhofer, Ulrike - In: International business strategy : theory and practice, (pp. 348-352). 2015

Persistent link: https://www.econbiz.de/10010493540

Case study II: a French multinational expanding into the global market

Hertrich, Sylvie; Kalika, Michel; Mayrhofer, Ulrike - In: International business strategy : theory and practice, (pp. 252-255). 2015

Persistent link: https://www.econbiz.de/10010493548

How has the French context shaped the organization of the Airbus Group?

Barmeyer, Christoph I.; Mayrhofer, Ulrike - In: International journal of organizational analysis 22 (2014) 4, pp. 426-448

Persistent link: https://www.econbiz.de/10010430545

Management of multinational companies : a French perspective

Mayrhofer, Ulrike (ed.) - 2013

Persistent link: https://www.econbiz.de/10009678476