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Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions

Hewett, Kelly; Allman, Helena F. - In: Handbook on cross-cultural marketing, (pp. 115-132). 2020

Persistent link: https://www.econbiz.de/10013459484

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013492752

Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Torelli, Carlos J.; Rodas, Maria A. - 2024

Frameworks IN Business -- Chapter 6: Culture AND Consumer Behavior -- Part III: Brand Audit And Cultural Equity -- Chapter 7 …: Brands, Brand Equity, AND Cultural Equity -- Chapter 8: The Cultural Audit -- Part IV: Developing A Culturally Focused … 10: Choosing Products AND Brand Signatures TO Build Cultural Equity -- Chapter 11: Communications TO Build Cultural …

Persistent link: https://www.econbiz.de/10014463083

Disengagement toward brand-based online communities : the role of culture

Kumar, Aman; Shankar, Amit - In: Journal of global marketing 36 (2023) 4, pp. 268-283

Persistent link: https://www.econbiz.de/10014390286

Brand engagement into self-concept and culture : a literature review for a future research agenda

Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431

Persistent link: https://www.econbiz.de/10014372595

Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures

Shah, Zahra; Olya, Hossein; Monkhouse, Lien Le - In: International marketing review 40 (2023) 1, pp. 102-126

Persistent link: https://www.econbiz.de/10014227456

Cultures of Commodity Branding

Bevan, Andrew - 2010

Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse...

Persistent link: https://www.econbiz.de/10012677109

Nostalgia and culture : the relationship between indicators of acculturation and nostalgia

Amina, Borsali Awicha; Abderrezak, Benhabib - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 28-47

In this article we test the relationship between indicators of acculturation (language, media, self-identifi cation, religion, food and clothing) and nostalgia. It checks empirically, on a sample of 201, the existence of a signifi cant effect between our independent variables and our dependent...

Persistent link: https://www.econbiz.de/10012116974

Communicating green fashion across different cultures and geographical regions

Dickenbrok, Corinna; Martinez, Luis F. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 127-141

Persistent link: https://www.econbiz.de/10011918406

Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective

Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766

Persistent link: https://www.econbiz.de/10015057130