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Emerging technologies : an exploration of novel interactive technologies

Ukwuani, Ndubuisi; Bashir, Engie - In: International journal of information systems in the … 9 (2017) 4, pp. 30-43

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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective

Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624

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Framing communication : how agenda alignment and media capabilities shape partially cooperative communication

Harrison, Andrew; Windeler, Jaime B. - In: MIS quarterly 44 (2020) 2, pp. 771-807

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Metaverse research propositions : online intermediaries

Ampountolas, Apostolos; Menconi, Giuseppina; Shaw, Gareth - In: Tourism economics : the business and finance of tourism … 30 (2024) 1, pp. 255-261

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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...

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Virtual reality in destination marketing : telepresence, social presence, and tourists' visit intentions

Ying, Tianyu; Tang, Jingyi; Ye, Shun; Tan, Xiaoyuan; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1738-1756

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Digital touch in sponsorship : getting closer to the brand through virtual reality

Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771

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The metaverse : a new digital frontier for consumer behavior

Hadi, Rhonda; Melumad, Shiri; Park, Eric S. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 142-166

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A systematic literature review of virtual embodied experience

Chen, Juan; Ning, Changhui; Chen, Congbo - In: Psychology & marketing 40 (2023) 11, pp. 2167-2185

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Perception of avatars nonverbal behaviors in virtual reality

Etienne, Elodie; Leclercq, Anne-Lise; Remacle, Angélique; … - In: Psychology & marketing 40 (2023) 11, pp. 2464-2481

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