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Brand management
17,669
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17,255
Consumer behaviour
8,478
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8,389
Markenimage
7,202
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7,114
Verbraucher
5,490
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5,460
Brand
5,341
Relationship marketing
2,660
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2,652
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2,199
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2,137
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1,860
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1,857
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1,670
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1,655
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1,630
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1,488
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1,481
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1,303
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1,191
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1,176
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1,162
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1,127
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1,104
Werbung
920
USA
899
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891
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889
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839
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835
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776
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766
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757
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692
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691
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684
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677
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677
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3,151
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Esch, Franz-Rudolf
130
Burmann, Christoph
125
Baumgarth, Carsten
91
Melewar, T. C.
75
Meffert, Heribert
72
Bruhn, Manfred
65
Huber, Frank
61
Keller, Kevin Lane
59
Ahlert, Dieter
49
Balmer, John M. T.
47
De Chernatony, Leslie
44
Tomczak, Torsten
43
Phau, Ian
42
Wiedmann, Klaus-Peter
42
Bang, Nguyen
39
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Schmidt, Holger J.
37
Fournier, Susan
35
Foroudi, Pantea
34
Ind, Nicholas
34
Uggla, Henrik
33
Christodoulides, George
32
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Aaker, David A.
29
Veloutsou, Cleopatra
29
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Völckner, Franziska
28
Guzman, Francisco
27
Langner, Tobias
27
MacInnis, Deborah J.
27
Park, C. Whan
27
Schroeder, Jonathan E.
27
Swoboda, Bernhard
27
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Springer Fachmedien Wiesbaden
125
National Bureau of Economic Research
31
Gesellschaft zur Erforschung des Markenwesens
26
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
24
Verlag Dr. Kovač
21
Europäische Kommission / Generaldirektion Justiz und Verbraucher
19
eSocialSciences
19
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
15
Department of Agricultural and Resource Economics, University of California-Berkeley
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
American Marketing Association
11
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
European Association of Agricultural Economists - EAAE
10
Université Paris-Dauphine (Paris IX)
10
Books on Demand GmbH <Norderstedt>
9
Springer Gabler <Firma>
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
EconWPA
8
Edward Elgar Publishing
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
8
Institute of Social and Economic Research (ISER), Osaka University
8
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
NetLibrary, Inc
7
Springer International Publishing
7
Campus Verlag
6
IGI Global
6
Norges Handelshøyskole (NHH)
6
Agricultural and Applied Economics Association - AAEA
5
Department of Economics, University of Warwick
5
European Society for Opinion and Marketing Research
5
Fachhochschule Reutlingen / European School of Business
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Federal Reserve Bank of Chicago
5
Federal Reserve Board (Board of Governors of the Federal Reserve System)
5
Hoover Institution on War Revolution & Peace, Stanford University
5
Iowa State University of Science and Technology <Ames, Iowa> / Department of Economics
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
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Journal of business research : JBR
657
The journal of brand management : an international journal
563
The journal of product & brand management
387
SpringerLink / Bücher
339
Journal of retailing and consumer services
293
Journal of marketing research : JMR
157
Journal of Product & Brand Management
152
Journal of marketing
135
European journal of marketing : EJM
134
Journal of strategic marketing
114
Marketing intelligence & planning
113
Psychology & marketing
113
Journal of marketing management : MM
109
European Journal of Marketing
108
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of hospitality management
108
Journal of marketing communications
108
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of retailing
104
Journal of Consumer Marketing
103
Strategic Direction
102
Journal of the Academy of Marketing Science
101
Springer eBook Collection
99
The IUP journal of brand management : IJBRM
92
Journal of advertising research
90
Innovatives Markenmanagement
86
Research
79
International journal of consumer studies
76
International journal of internet marketing and advertising : IJIMA
76
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
71
Business horizons
69
Jahrbuch der Absatz- und Verbrauchsforschung
69
International journal of advertising : the review of marketing communications
68
Journal of fashion marketing and management
68
Journal of promotion management : JPM
68
Journal of international consumer marketing
66
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
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ECONIS (ZBW)
23,037
USB Cologne (EcoSocSci)
975
Other ZBW resources
927
RePEc
570
EconStor
118
BASE
86
ArchiDok
61
USB Cologne (business full texts)
35
OLC EcoSci
2
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Showing
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1
Markenimagekonfusion als Managementherausforderung : zum Problem einer gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken
Weers, Jan-Philipp
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637067
Saved in:
2
Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
Saved in:
3
Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and
consumers
' perceptions
Malär, Lucia
-
2009
Persistent link: https://www.econbiz.de/10003796765
Saved in:
4
Brand meaning and its creation in a cross-cultural context
First, Ivana
-
2009
Persistent link: https://www.econbiz.de/10003889161
Saved in:
5
Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
Saved in:
6
How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2011
Persistent link: https://www.econbiz.de/10008841274
Saved in:
7
Multisensuale Markenführung : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft
Springer, Christiane
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003688740
Saved in:
8
Brand meaning
Batey, Mark
-
2008
Persistent link: https://www.econbiz.de/10003570355
Saved in:
9
Wahrnehmung von Innovationen auf Produkt- und Markenebene : eine empirische Analyse von Interaktionseffekten zwischen den Facetten wahrgenommener Innovativeness
Busch, Jan
-
2010
Persistent link: https://www.econbiz.de/10003960312
Saved in:
10
Marketing
Saren, Michael
;
Svensson, Peter
- In:
The Oxford handbook of critical management studies
,
(pp. 371-391)
.
2009
Persistent link: https://www.econbiz.de/10003857098
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