Purpose The purpose of this study is to develop a scale to measure coronavirus shopping anxiety. Numerous studies have developed a scale for measuring coronavirus anxiety and fear, notably absent is a concerted effort to review and assess the impact of coronavirus on the shopping anxiety of...

In today's consumer-oriented society the utmost concern of the marketers is to know the consumers' decision-making process. Consumer decision making is a process describing how a consumer makes choices. There is a shortage of marketing scales in India and the scales developed in other countries...