Relationship of brand extension with selected aspects of information processing
Ruchika Sachdeva and Anupam Bawa
Year of publication: |
2009
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Authors: | Sachdeva, Ruchika ; Bawa, Anupam |
Published in: |
Metamorphosis : a journal of management research. - Lucknow, ISSN 0972-6225, ZDB-ID 24341083. - Vol. 8.2009, 2, p. 7-18
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