Relationship of brand extension with selected aspects of information processing
Year of publication: |
2009
|
---|---|
Authors: | Sachdeva, Ruchika ; Bawa, Anupam |
Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 8.2009, 2, p. 7-18
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Markenführung | Brand management | Jugendliche | Youth | Indien | India |
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