Similar Search Results

Atmosphere in fashion stores: do you need to change?

Parsons, Andrew G. - In: Journal of Fashion Marketing and Management: An … 15 (2011) 4, pp. 428-445

/methodology/approach – A schema of typical stimuli is developed through literature, observing 212 stores, and surveying 39 women's fashion …'s fashion store. Shoppers ( n =62) were repeatedly exposed to combinations of the two sets (industry standard and “ideal”) to … have a significant effect on fashion shoppers’ affect for a store. Fashion retailers are less differentiated in their use …

Persistent link: https://www.econbiz.de/10014868127

Acculturation

Gbadamosi, Ayantunji - In: Journal of Fashion Marketing and Management: An … 16 (2012) 1, pp. 5-20

Purpose – Given that a “one size fits all” strategy might not be sufficiently robust enough to capture all the idiosyncrasies of the ethnic minority market in Britain, due to the heterogeneous nature of their consumption behaviour, the purpose of this paper is to specifically explore...

Persistent link: https://www.econbiz.de/10014868131

Materialistic, brand engaged and status consuming consumers and clothing behaviors

Goldsmith, Ronald E.; Flynn, Leisa R.; Clark, Ronald A. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 1, pp. 102-119

Purpose – The purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty. Design/methodology/approach – The authors use data from a survey of 258 US college students to test a model...

Persistent link: https://www.econbiz.de/10014868136

Corporate social responsibility in the apparel industry

Gupta, Megha; Hodges, Nancy - In: Journal of Fashion Marketing and Management: An … 16 (2012) 2, pp. 216-233

Purpose – The purpose of this paper is to explore perceptions of Indian consumers regarding corporate social responsibility (CSR) in the apparel industry, and to investigate its importance in the apparel decision‐making process. Design/methodology/approach – A qualitative research design...

Persistent link: https://www.econbiz.de/10014868141

Knowledge sharing among green fashion communities online

Cervellon, Marie‐Cécile; Wernerfelt, Anne‐Sophie - In: Journal of Fashion Marketing and Management: An … 16 (2012) 2, pp. 176-192

sustainability to a focus on fashion. Also, there is an evolution in the nature of knowledge content, being initially subjective and …Purpose – The purpose of this paper is to investigate the knowledge content on green fashion and the expectations …. Discussions on green fashion were collected in two green fashion forums over two periods (2007‐2008 and 2010‐2011) and were …

Persistent link: https://www.econbiz.de/10014868144

Young Australian consumers’ preferences for fashion apparel attributes

Jegethesan, Kavisha; Sneddon, Joanne N.; Soutar, Geoffrey N. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 3, pp. 275-289

Purpose – The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making a purchase decision. Design/methodology/approach – A...

Persistent link: https://www.econbiz.de/10014868145

Insights into willingness to pay for organic cotton apparel

Ellis, Joan L.; McCracken, Vicki A.; Skuza, Nathan - In: Journal of Fashion Marketing and Management: An … 16 (2012) 3, pp. 290-305

Purpose – The purpose of this paper is to determine consumers’ willingness to pay (WTP) for organic versus conventionally produced cotton apparel, and to explore the role of purchase behaviors, apparel attributes and consumer beliefs about organics in purchase decisions....

Persistent link: https://www.econbiz.de/10014868146

Influential factors of bra purchasing in older women

Risius, Debbie; Thelwell, Richard; Wagstaff, Chris; … - In: Journal of Fashion Marketing and Management: An … 16 (2012) 3, pp. 366-380

Purpose – In addition to the psychological differentiation of older women, ageing has numerous effects on the breast, influencing the volume, density and constitution of the tissue. It is currently unknown how these changes may affect bra requirements and bra consumer behaviour. The purpose of...

Persistent link: https://www.econbiz.de/10014868150

Exterior atmospherics and consumer behavior

Mower, Jennifer M.; Kim, Minjeong; Childs, Michelle L. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 4, pp. 442-453

Purpose – To fill a gap in external atmospheric literature and provide useful information for small store retailers, this study aims to investigate the influence of external atmospheric variables, specifically window displays and landscaping (i.e., accessory vegetation), on customers’...

Persistent link: https://www.econbiz.de/10014868154

Information overload in the context of apparel

Stanton, Julie V.; Paolo, Diane M. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 4, pp. 454-476

and fashion leadership in ways that appear logically related to their information and coping strategy perspectives …, shopper orientation and fashion leadership. …

Persistent link: https://www.econbiz.de/10014868155