Purpose – In the past few years fashion blogs have become a popular form of user‐generated content, and consequently …, the fashion industry has shown great interest in fashion blog marketing. The purpose of this paper is to describe and … analyze consumer‐to‐consumer (C2C) electronic word‐of‐mouth (eWOM) in fashion blogs, and especially to compare naturally …

in the global fashion world that have not already established operation in Australia can consider entering the market …

A consumer's post‐purchase product usage behaviour influences future decision making. Particularly, for fashion … more conspicuous. This study investigated usage behaviour for clothing fashion products. Behavioural aspects (use frequency …‐purchase usage behaviour of fashion products. There were significant differences in the use frequency by the product classification …

adoption of fashion innovation. However, the concept of individuality is bi‐dimensional with a desire for differentiation and a … docs not necessarily show fashion innovativeness. This study examines the bi‐dimensional concept of individuality and … investigates its relationship to fashion innovativeness and opinion leadership. Data were obtained from 461 female college students …

Purpose – As sustainability efforts have increased across the apparel and textile industries, consumers are being …

Purpose The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications … (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing … interviews, utilitarian stimuli was identified as primary motivating factor to attract customers to shop for fashion garments …