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Online consumer reviews play an important role in the decision to purchase services online, mainly due to the rich … information source they provide to consumers in terms of evaluating “experience”-type products and services that can be booked … the hotels (such as the number of reviews of specific consumer types compared to the total number of reviews) in order to …
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Users’ participation in virtual communities is a complex process. On the one hand, there exist more than one dynamic sources, such as sequential dynamics and temporal dynamics. On the other hand, users may develop different participation focuses through the participation process. These aspects...
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