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96
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79
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72
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71
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71
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70
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69
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67
Stavins, Joanna
67
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66
Paul, Justin
66
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65
Skiera, Bernd
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Bruwer, Johan
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Chintagunta, Pradeep K.
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Rajagopal
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91
Customer reviews of hotel experiences through consumer generated media (CGM)
Jeong, Miyoung
;
Jeon, Myunghee Mindy
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
1/2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10003766548
Saved in:
92
Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003929285
Saved in:
93
Consumer-generated versus marketer-generated websites in consumer decision making
Bronner, Fred
;
Hoog, Robert de
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 231-248
Persistent link: https://www.econbiz.de/10003970884
Saved in:
94
Vacationers and eWOM : who posts, and why, where, and what?
Bronner, Fred
;
Hoog, Robert de
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008857497
Saved in:
95
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
Saved in:
96
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Saved in:
97
Price effects in online product reviews : an analytical model and empirical analysis
Li, Xinxin
;
Hitt, Lorin M.
- In:
Management information systems : mis quarterly
34
(
2010
)
4
,
pp. 809-831
Persistent link: https://www.econbiz.de/10008798346
Saved in:
98
Fraud detection in online consumer reviews
Hu, Nan
;
Liu, Ling
;
Sambamurthy, Vallabh
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
3
,
pp. 614-626
Persistent link: https://www.econbiz.de/10008841681
Saved in:
99
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
100
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008991631
Saved in:
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