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Loyalty Profiling : Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management
Lafleur, Martin J. - 2009
Persistent link: https://www.econbiz.de/10009245321
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Der Kunde im Fokus : die wichtigsten Zielgruppen im Überblick - Milieus, Lebenswelten, Konsumenten
Kalka, Jochen (contributor); Allgayer, Florian (contributor) - 2013 - Nachdruck 2013
Persistent link: https://www.econbiz.de/10012259957
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Verbraucherschutz in Versicherungsunternehmen
Weitz, Gabriele - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013266405
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Das Kartengeschäft : zwischen Convenience, Effizienz und Profitabilität
Cimiotti, Gerd; Martin, Andreas - 2008
Persistent link: https://www.econbiz.de/10014007609
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Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N. (ed.); Saboo, Alok (ed.) - American Marketing Association; AMA Winter Academic …; … - 2024
Persistent link: https://www.econbiz.de/10014550866
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Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan; Martin, Jason; Elg, Mattias; Witell, Lars - In: Total quality management & business excellence 35 (2024) 11-12, pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
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The game-changer : how you can drive revenue and profit growth with innovation
Lafley, Alan G.; Charan, Ram - 2008
Persistent link: https://www.econbiz.de/10013485060
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Sustaining commitment in preferred buyer-supplier relationships : how to retain the 'customer of choice' status?
Patrucco, Andrea S.; Schoenherr, Tobias; Moretto, Antonella - In: International journal of production economics 270 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015049165
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Wirtschaftsförderung im Umbruch : Zielgruppe Unternehmen - Konzepte und Modelle einer kundenorientierten Wirtschaftsförderung
Beer, Thorsten (contributor) - 2003
Persistent link: https://www.econbiz.de/10012874851
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Transnational aspects of end-user oriented e-services in the Baltic Sea Region : final handbook of the EGOPRISE Project
Prause, Gunnar (ed.) - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10012875452