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Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj; Huhtala, Juho-Petteri; Tikkanen, … - In: Industrial marketing management : the international … 93 (2021), pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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Content marketing strategy of branded YouTube channels
Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 17 (2020) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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Content marketing
Iredale, Sophie; Heinze, Aleksej; Williams, Martin J. - In: Digital and social media marketing : a results-driven …, (pp. 214-237). 2017
Persistent link: https://www.econbiz.de/10011582710
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Brand reputation in the Facebook era : the impact of user generated content in brand reputation management brand reputation in the Facebook era
Bernal, Pedro Mir - In: Key challenges and opportunities in Web entrepreneurship, (pp. 171-187). 2017
Persistent link: https://www.econbiz.de/10011690382
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Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser; Panahi, Hesam - In: Information & management : the internat. journal of … 54 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
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The impact of content sentiment and emotionality on content virality
Heimbach, Irina; Hinz, Oliver - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 695-701
Persistent link: https://www.econbiz.de/10011597036
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Expecting the unexpected : effects of data collection design choices on the quality of crowdsourced user-generated content
Lukyanenko, Roman; Parsons, Jeffrey; Wiersma, Yolanda F.; … - In: Management information systems : mis quarterly 43 (2019) 2, pp. 623-647
Persistent link: https://www.econbiz.de/10012061935
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Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
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B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168
Persistent link: https://www.econbiz.de/10012107704