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Differences between software retailers from cambridge and braşov regarding online marketing strategies

Boitor, Axenia Bianca; Brǎtucu, Gabriel - In: The international journal of management science and … (2013) 9, pp. 36-54

This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and Bras,ov were performed and the results of the...

Persistent link: https://www.econbiz.de/10010354384

Consumer shopping behaviour on the Internet : insights from Malaysia

Mohd Suki, Norazah - In: Electronic commerce research 13 (2013) 4, pp. 477-491

Persistent link: https://www.econbiz.de/10010231565

Consumer power : evolution in the digital age

Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269

Persistent link: https://www.econbiz.de/10010242284

What differentiates Internet shoppers from Internet surfers?

Izquierdo-Yusta, Alicia; Pilar Martínez-Ruiz, María; … - In: The service industries journal 34 (2014) 6, pp. 530-549

Persistent link: https://www.econbiz.de/10010379339

Internet marketing : a content analysis of the research

Corley, J. Ken; Jourdan, Zack; Ingram, W. Rhea - In: Electronic markets : the international journal on … 23 (2013) 3, pp. 177-204

Persistent link: https://www.econbiz.de/10010195509

Special theme section: Electronic markets on internet marketing

In: Electronic markets : the international journal on … 23 (2013) 3, pp. 175-225

Persistent link: https://www.econbiz.de/10010195512

Electronic markets on internet marketing

Alt, Rainer; Österle, Hubert - In: Electronic markets : the international journal on … 23 (2013) 3, pp. 173-174

Persistent link: https://www.econbiz.de/10010195518

Functional modelling and analysis of IDM e-tailer platforms

Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59

Persistent link: https://www.econbiz.de/10010196187

The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457

Persistent link: https://www.econbiz.de/10010198163

Luxury web atmospherics : an examination of homepage design

Kluge, Philipp Nikolaus; Königsfeld, Jerome Alexander; … - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 901-916

Persistent link: https://www.econbiz.de/10010203011