What differentiates Internet shoppers from Internet surfers?
Alicia Izquierdo-Yusta, María Pilar Martínez-Ruiz and Agustín Àlvarez-Herranz
| Year of publication: |
2014
|
|---|---|
| Authors: | Izquierdo-Yusta, Alicia ; Pilar Martínez-Ruiz, María ; Àlvarez-Herranz, Agustín |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 6, p. 530-549
|
| Subject: | online purchase | convenience | perceived usefulness | perceived risk | reference groups | Konsumentenverhalten | Consumer behaviour | Internet | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379339