Purpose – The purpose of this paper is to introduce a new business model logic, highlighting value processes in and properties of platform business models to inform business model thinking from a systemic and dynamic perspective. It challenges the idea of firms managing, influencing and...

Interestingly, while markets are at the center of social entrepreneurial activity in emerging economies, its academic debate remains narrow as it pictures markets as ‘given’ underestimating how markets can be intentionally shaped for social good. Drawing on a market systems approach this...

In today’s technology driven, highly dynamic and interactive business environment, the role of ‘customer engagement’ (CE) in co-creating customer experience and value is receiving increasing attention from business practitioners and academics alike. While considerable academic attention...

Deckblatt -- Titelseite -- Impressum -- Geleitwort der Herausgeber -- Vorwort zur vierten Auflage -- Inhaltsverzeichnis -- 1 Die Aufgaben der Marktforschung im betrieblichen Informations- und Entscheidungssystem -- 1.1 Begriffliche Abgrenzung der Marktforschung -- 1.2 Aufgaben der Marktforschung...