"This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measure...

"This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is...

Attraverso una prospettiva di analisi cross-national (che coinvolge tre campioni di studenti in Italia, Spagna e Regno Unito), il paper intende contribuire all’avanzamento della conoscenza in materia di atteggiamenti dei consumatori nei confronti dei brand globali, rispetto al loro contesto...