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Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability
Ray, Keshab; Sharma, Meenakshi - In: Corporate reputation review 24 (2021) 3, pp. 128-142
Persistent link: https://www.econbiz.de/10012587289
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena; Holzer, Matthias; Bruhn, Manfred; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - In: Services marketing quarterly 43 (2022) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David; Halkias, Georgios; Makri, Aikaterini - In: Journal of business research : JBR 137 (2021), pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
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The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.; Maesen, Stijn; Linssen, Lisbeth; … - In: Journal of euromarketing 22 (2013) 1/2, pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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Journal of Brand Management : year end review 2020
Powell, Shaun M. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 623-628
Persistent link: https://www.econbiz.de/10012304009