Journal of Brand Management : year end review 2020
Year of publication: |
2020
|
---|---|
Authors: | Powell, Shaun M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 6, p. 623-628
|
Subject: | Co-creation | Luxury branding | Brand prominence | Brand naming | Corporate branding | Internal branding | Brand support and leadership | Digital branding | Future brand research | Markenführung | Brand management | Markenartikel | Brand | Luxusgüter | Luxury goods | Markenimage | Brand image | Internationales Marketing | International marketing |
-
Journal of brand management : year end review 2017
Powell, Shaun M., (2017)
-
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke, (2016)
-
Journal of brand management - year end review 2016
Powell, Shaun M., (2016)
- More ...
-
Powell, Shaun M., (2011)
-
Organizational branding within creative SMEs
Powell, Shaun M., (2008)
-
Powell, Shaun M., (2011)
- More ...