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Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the...

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The effect of pro-entrepreneurial architectures and relational influences on innovative behavior in flat organizational structure

Schenkel, Mark T.; Brazeal, Deborah V. - In: Journal of business & entrepreneurship : JBE 27 (2016) 2, pp. 93-118

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New product creativity : understanding contract specificity in new product introductions

Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58

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On becoming creative consumers - user roles in living labs networks

Leminen, Seppo; Westerlund, Mika; Nyström, Anna-Greta - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 33-52

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The effect of a firm's strategic innovation decisions on its market performance

Oh, Choonho; Cho, Yongrae; Kim, Wonjoon - In: Technology analysis & strategic management 27 (2015) 1, pp. 39-53

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Relentless innovation : what works, what doesn't - and what that means for your business

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Enhancing creative knowledge-work : challenges and points of leverage

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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors

Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116

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