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Exploring creative marketing t...
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67
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67
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63
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63
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62
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Marketing Intelligence & Planning
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Europäische Hochschulschriften / 5
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Innovation: organization & management : IOM
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11
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11
Integrating problem solvers from analogous markets in new product
ideation
Franke, Nikolaus
;
Poetz, Marion K.
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
Saved in:
12
Toward the development of new product ideas : asymmetric effects of team cohesion on new product
ideation
Hirunyawipada, Tanawat
;
Paswan, Audhesh K.
;
Blankson, …
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 855-866
Persistent link: https://www.econbiz.de/10011422457
Saved in:
13
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent
ideation
tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
14
Creativity
just in time? : the role of delivery precision in product development
Stetler, Katarina Lund
- In:
International journal of innovation and technology …
12
(
2015
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011504633
Saved in:
15
Crowdsourcing ideas : involving ordinary users in the
ideation
phase of new product development
Schemmann, Brita
;
Herrmann, Andrea
;
Chappin, Maryse M. H.
; …
- In:
Research policy : policy, management and economic …
45
(
2016
)
6
,
pp. 1145-1154
Persistent link: https://www.econbiz.de/10011598790
Saved in:
16
Crowdsourcing user solutions : which questions should companies ask to elicit the most ideas from its users?
Vrgović, Petar
;
Jošanov-Vrgović, Ivana
- In:
Innovation: organization & management : IOM
19
(
2017
)
4
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011846486
Saved in:
17
Harnessing the creative potential of consumers : money, participation, and
creativity
in idea crowdsourcing
Acar, Oguz Ali
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011876251
Saved in:
18
Leaps in innovation and the Bannister effect in contests
Wooten, Joel O.
- In:
Production and operations management : the flagship …
31
(
2022
)
6
,
pp. 2646-2663
Persistent link: https://www.econbiz.de/10013277087
Saved in:
19
Influencing factors on
creativity
in distributed teams : systematic literature review
Bastian, Annika
;
Wasserbäch, Melina
;
Albers, Albert
- In:
International journal of innovation management : IJIM
27
(
2023
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014500609
Saved in:
20
Team
creativity
: the interplay of shared mental models and the
ideation
process
Heinbucher, Diana
;
Bucher, Julien
- In:
International journal of technology management : IJTM
88
(
2022
)
2/4
,
pp. 175-204
Persistent link: https://www.econbiz.de/10013258101
Saved in:
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