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Charting the organisational knowledge-creation process : an innovation-process perspective

Akbar, Hammad; Tzokas, Nokolas - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1592-1608

Persistent link: https://www.econbiz.de/10010230024

Raw ideas in the fuzzy front end : verbosity increases perceived creativity

Kornish, Laura J.; Jones, Sharaya M. - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1106-1122

Persistent link: https://www.econbiz.de/10012796445

How do value creation capabilities enhance new product creativity?

Pae, Jae Hyeon; Lee, Hyun Jung - In: International journal of business innovation and research 13 (2017) 3, pp. 288-308

Persistent link: https://www.econbiz.de/10011840435

Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

Persistent link: https://www.econbiz.de/10011954609

Cultural configurations for international innovativeness : a review and theoretical proposal

Zhang, Yingying Zhang; Rohlfer, Sylvia - 2023

Persistent link: https://www.econbiz.de/10014299661

The double-edged sword of recombination in breakthrough innovation

Kaplan, Sarah; Vakili, Keyvan - In: Strategic management journal 36 (2015) 10, pp. 1435-1457

Persistent link: https://www.econbiz.de/10011399179

Creativity and innovation under constraints : a cross-disciplinary integrative review

Acar, Oguz Ali; Tarakci, Murat; Knippenberg, Daan van - In: Journal of management 45 (2019) 1, pp. 96-121

Persistent link: https://www.econbiz.de/10011999621

A creativity support tool for cognitive idea stimulation in entrepreneurial activities

Siemon, Dominik; Robra-Bissantz, Susanne - In: International journal of entrepreneurship and small business 33 (2018) 4, pp. 532-552

Persistent link: https://www.econbiz.de/10011869379

Applying lean in product development : enabler or inhibitor of creativity?

Helander, Max; Bergqvist, Robert; Stetler, Katarina Lund; … - In: International journal of technology management : IJTM 68 (2015) 1/2, pp. 49-69

Persistent link: https://www.econbiz.de/10011530322

From creativity to innovativeness : micro evidence from Italy

Antonietti, Roberto - 2012

In this paper I assess the existence, and the magnitude, of technological externalities in the form of creativity …-based, indicators of creativity at the NUTS3 level, while controlling for firm localization, size and industry. I also control for … estimates show that: (i) there is a positive and highly statistically significant effect of creativity on innovativeness; (ii …

Persistent link: https://www.econbiz.de/10011515606