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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM

Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270

Persistent link: https://www.econbiz.de/10010529911

Does social media influence consumer buying behavior? : an investigation of recommendations and purchases

Forbes, Lukas P.; Vespoli, Eve M. - In: Journal of business & economics research 11 (2013) 2, pp. 107-111

Persistent link: https://www.econbiz.de/10009727185

Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories

Racherla, Pradeep; Friske, Wesley - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 548-559

Persistent link: https://www.econbiz.de/10009730149

Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads

Zhou, Wenqi; Duan, Wenjing - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 275-289

Persistent link: https://www.econbiz.de/10009730238

Consumers rule : how consumer reviews influence perceived trustworthiness of online stores

Utz, Sonja; Kerkhof, Peter; Bos, Joost van den - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 49-58

Persistent link: https://www.econbiz.de/10009730287

The role of paid and earned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell; Staelin, Richard - 2012

We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

Persistent link: https://www.econbiz.de/10009699396

Customer engagement in a Facebook brand community

Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877

Persistent link: https://www.econbiz.de/10009660470

The adoption of social networking technologies in cinema releases

Westland, James Christopher - In: Information technology and management 13 (2012) 3, pp. 167-181

Persistent link: https://www.econbiz.de/10009619198

Helpfulness of online consumer reviews : readers' objectives and review cues

Baek, Hyunmi; Ahn, Joongho; Choi, Youngseok - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 99-126

Persistent link: https://www.econbiz.de/10009718633

Balance and sequence in online reviews : the wrap effect

Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98

Persistent link: https://www.econbiz.de/10009718634