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The impact of the Covid-19 pandemic on customer experience design : the hotel managers' perspective

Bonfanti, Angelo; Vigolo, Vania; Yfantidou, Georgia - In: International journal of hospitality management 94 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012495103

The BRAND tourism effect on loyal customer experiences in luxury hotel : the moderating role of psychological ownership

Lee, Seunghwan; Kim, Dae-Young - In: Tourism management perspectives : TMP 35 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012296735

A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements

Poh Theng Loo; Leung, Rosanna - In: Journal of vacation marketing : an international journal 24 (2018) 1, pp. 79-100

Persistent link: https://www.econbiz.de/10011876123

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

Mobile technology adoption among hotels : Managerial issues and opportunities

Han, Spring H.; Lee, Jungwoo; Edvardsson, Bo; Verma, Rohit - In: Tourism management perspectives : TMP 38 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012591895

Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context

Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50

Persistent link: https://www.econbiz.de/10014513607

Social Media Marketing Activities Influencing Brand Equity and Buying Commitment towards Customer Response in the Luxury Hotel Industry

Janda, Julian; Mitchev, Tzvetan; Nuangjamnong, Chompu - 2022

Social media has become an influential and dynamic virtual space where the platform is used for social networking and a great opportunity to digitally promote a business and establish relations with customers. This study aims to understand how social media marketing activities influence brand...

Persistent link: https://www.econbiz.de/10014082121

Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands

Le, Angelina Nhat Hanh; Nguyen Huu Khoi; Nguyen Dong Phong - In: International journal of hospitality management 99 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10013328004

The effect of customers' brand experience on brand evangelism : the case of luxury hotels

Purohit, Sonal; Hollebeek, Linda D.; Das, Manish; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014310332

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation

Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014457803