Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? -- Who buys when and where? How channel design and consumer attributes influence customer journey outcomes -- Descending Beats Ascending: Effects of Order on the Likert...

Users’ participation in virtual communities is a complex process. On the one hand, there exist more than one dynamic sources, such as sequential dynamics and temporal dynamics. On the other hand, users may develop different participation focuses through the participation process. These aspects...

The long tail phenomenon has been attributed to both supply side and demand side economies. While the cause on the supply side is well-known, research on the demand side has largely focused on the awareness effect of online information that helps consumers discover new and often niche products....