In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on … the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single …, stereotypical “wine tourist”, some distinctive characteristics regarding demographics, motivations or wine lifestyle can be drawn …

During the last decade, wine tourism has been intensively developed through small wineries in several viticultural … regions in the Republic of North Macedonia. Wine tourism has an important role in creating tourism development policies in the … country. Wine tourism is a tourist form that is characterized by attractive attributes through which it encourages domestic …