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Understanding emerging adults'...
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Valck, Kristine de
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de Valck, Kristine
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Russell, Cristel Antonia
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Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
2
Virtual communities : a marketing perspective
Valck, Kristine de
;
Bruggen, Gerrit H. van
;
Wierenga, Berend
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
3
,
pp. 185-203
Persistent link: https://www.econbiz.de/10003856230
Saved in:
3
"Pixelize me"! : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kretz, Gachoucha
;
Valck, Kristine de
-
2010
Persistent link: https://www.econbiz.de/10009424385
Saved in:
4
Better understanding construction of the self in daily contingencies : an investigation of the materiality of consumption experiences in online discussion forums
Schwob, Alexandre
;
Valck, Kristine de
-
2010
Persistent link: https://www.econbiz.de/10009424386
Saved in:
5
Social control in online communities of consumption : a framework for community management
Sibai, Olivier
;
Valck, Kristine de
;
Farrell, Andrew M.
; …
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010527170
Saved in:
6
Fashion blogging
Kretz, Gachoucha
;
Valck, Kristine de
- In:
The Routledge companion to digital consumption
,
(pp. 62-71)
.
2013
Persistent link: https://www.econbiz.de/10009689957
Saved in:
7
Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine
;
Valck, Kristine de
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
Saved in:
8
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
9
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
10
The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred
;
Verhoef, Peter C.
;
Verlegh, Peeter W. J.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
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