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Co-creating corporate brand id...
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Consumer behaviour
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Journal of marketing management : MM
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7
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5
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Europe in the global competition : problems - markets - strategies
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ECONIS (ZBW)
37
OLC EcoSci
21
Other ZBW resources
15
RePEc
6
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A conceptualisation of supplier-perceived value
Songailiene, Egle
;
Winklhofer, Heidi
;
McKechnie, Sally
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 383-418
Persistent link: https://www.econbiz.de/10009010663
Saved in:
2
Ostensible demarketing case study
McKechnie, Sally
- In:
Demarketing
,
(pp. 164-180)
.
2014
Persistent link: https://www.econbiz.de/10010203255
Saved in:
3
Halloween in a material world: trick or treat?
McKechnie, Sally
;
Tynan, Caroline
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 1011-1023
Persistent link: https://www.econbiz.de/10003786760
Saved in:
4
Hedonic meaning creation though Christmas consumption : a review and model
Tynan, Caroline
;
McKechnie, Sally
- In:
Journal of customer behaviour
8
(
2009
)
3
,
pp. 237-255
Persistent link: https://www.econbiz.de/10003886082
Saved in:
5
Co-creating value for luxury brands
Tynan, Caroline
;
McKechnie, Sally
;
Chhuon, Celine
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1156-1163
Persistent link: https://www.econbiz.de/10008696682
Saved in:
6
Experience marketing : a review and reassessment
Tynan, Caroline
;
McKechnie, Sally
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
Saved in:
7
Consumer perceptions of brand architecture in financial services
Devlin, James F.
;
McKechnie, Sally
-
2010
Persistent link: https://www.econbiz.de/10003924396
Saved in:
8
Consumer confidence in financial services after the crunch : new theories and insights
McKechnie, Sally
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009011842
Saved in:
9
Effects of discount framing in comparative price advertising
McKechnie, Sally
;
Devlin, James
;
Ennew, Christine T.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1501-1522
Persistent link: https://www.econbiz.de/10009707878
Saved in:
10
The mystique of macro-boycotting behaviour : a conceptual framework
Aish, Ehab Abou
;
McKechnie, Sally
;
Abosag, Ibrahim
; …
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009723255
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