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Little less conversation, little more action : musical intervention as aesthetic material communication

Sorsa, Virpi; Merkkiniemi, Heini; Endrissat, Nada; … - In: Journal of business research : JBR 85 (2018), pp. 365-374

Persistent link: https://www.econbiz.de/10011815572

The orchestra of ideas : using music to enhance the "fuzzy front end" phase of product innovation

Tran, Mai Khanh; Goulding, Christina; Shiu, Eric - In: Journal of business research : JBR 85 (2018), pp. 504-513

Persistent link: https://www.econbiz.de/10011815638

Online group influence and digital product consumption

Mu, Jifeng; Thomas, Ellen; Qi, Jiayin; Tan, Yong - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 921-947

Persistent link: https://www.econbiz.de/10011924793

Effects of background music endings on consumer memory in advertising

Guido, Gianluigi; Peluso, Alessandro M.; Mileti, Antonio; … - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 504-518

Persistent link: https://www.econbiz.de/10011567080

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

1. The amazing advent of pop music -- 2. How not to explain the advent of pop music -- 3. Consuming symbolic goods -- 4 …. Radio and magazines : valuing pop music through institutional changes -- 5. Consuming pop music/Constructing a life world … -- 6. The social construction of value -- 7. Conclusion : forming preferences, valuing pop music …

Persistent link: https://www.econbiz.de/10011850628

The spatial aspects of musical taste : conceptualizing consumers' place-dependent identity investments

Skandalis, Alexandros; Banister, Emma; Byrom, John - In: Marketing theory 18 (2018) 2, pp. 249-265

Persistent link: https://www.econbiz.de/10011894368

Multi-item scale construction to measure consumers' attitude toward advertising music

Raja, Md Washim; Anand, Sandip; Kumar, Ibha - In: Journal of marketing communications 26 (2020) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10012203478

Intergenerational transmissions and sharing of musical taste practices

Derbaix, Christian; Derbaix, Maud - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1600-1623

Persistent link: https://www.econbiz.de/10012178652

Towards a common terminology for music branding campaigns

Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209

Persistent link: https://www.econbiz.de/10012178700

The role of background music in visitors' experience of art exhibitions : music, memory and art appraisal

Loureiro, Sandra Maria Correia; Roschk, Holger; Lima, Filipa - In: International journal of arts management 22 (2019) 1, pp. 4-24

Persistent link: https://www.econbiz.de/10012146120