US each year, red wine has become increasingly popular among health conscious consumers. Wine is often touted for its … health benefit knowledge plays in the willingness of consumers to purchase wine. The results suggest that consumers value the … indicate that they consume wine for health reasons, suggesting a potential market among consumers with known health issues. In …

prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a …In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease … relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research …

deteriorating health are identified as reduction in cost of food products, lack of physical education and junk-food marketing. The …The paper discusses the poor health statistics for children in the age group of 11-19. The main reasons for … paper also brings out the importance of having a healthy media environment which develops health and nutrition awareness …