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Self-congruity, destination brand, and the use of social media

Luna-Cortés, Gonzalo - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 1, pp. 77-81

Persistent link: https://www.econbiz.de/10012438999

Exploring the dimensions of online destination brand experience : Spanish and North American tourists' perspectives

Jiménez-Barreto, Jano; Sthapit, Erose; Rubio Benito, … - In: Tourism management perspectives : TMP 31 (2019), pp. 348-360

Persistent link: https://www.econbiz.de/10012113021

From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

Persistent link: https://www.econbiz.de/10012179457

Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms

Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 77 (2020), pp. 1-19

Persistent link: https://www.econbiz.de/10012152097

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach

Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109

Persistent link: https://www.econbiz.de/10014631898

Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination

Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 79 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012237277

Destination Branding Representations Using Social Media : Exploring Kerala and Tamil Nadu

Nerurkar, Olive - 2021

This paper is presented in two parts. A brief discussion on past research on destination branding which have used … social media posts is followed by an exploratory study of content and images of Kerala and Tamil Nadu Tourism Corporations … posted on their official Facebook pages. It aims at connecting with the destination branding representations of Kerala and …

Persistent link: https://www.econbiz.de/10014089392

Digital destination branding : a framework to define and assess European DMOs practices

Confetto, Maria Giovanna; Conte, Francesca; Palazzo, Maria - In: Journal of destination marketing & management 30 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014458593

It's mine, that's why I speak : destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents' voice behavior

Amani, David - In: Cogent business & management 9 (2022) 1, pp. 1-23

Local residents' voices have been regarded as the most important extra-role behavior that determines the growth and survival of tourist destinations. This study examines the antecedents of such crucial extra-role behaviors of local residents. Furthermore, it examines the mediation role of...

Persistent link: https://www.econbiz.de/10014420525

Layers of love : exploring the interactive layers of brand love in the social media setting

Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110

Persistent link: https://www.econbiz.de/10014448620