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The process of CSR communication-culture-specific or universal? : focusing on mainland China and Hong Kong consumers
Kim, Sora - In: International journal of business communication : IJBC … 59 (2022) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012703095
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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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The role of public skepticism and distrust in the process of CSR communication
Kim, Sora; Rim, Hyejoon - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 198-218
Persistent link: https://www.econbiz.de/10014635488
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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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Web site presentation of corporate social responsibility towards customers trust and corporate image
Mohamad Hisyam Selamat; Rafeah Mat Saat; Raja Haslinda … - In: International journal of economics and financial issues … 6 (2016) 7, pp. 215-224
Persistent link: https://www.econbiz.de/10011783352
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The role of corporate social responsibility in consumer trust and perception of company image
Koro, Edisa; Jusufi, Samra - In: Prizren social science journal 7 (2023) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10014288012
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The desirability of CSR communication versus greenhushing in the hospitality industry : the customers’ perspective
Ettinger, Andrea; Grabner-Kräuter, Sonja; Okazaki, Shintaro - In: Journal of travel research : a quarterly publication of … 60 (2021) 3, pp. 618-638
Persistent link: https://www.econbiz.de/10012492347
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How to conduct CSR activities to build consumer trust and corporate reputation in Covid-19 pandemic?
Nguyen Thao Thi Phuong; Nguyen Anh Van - In: Asian Academy of Management journal 29 (2024) 1, pp. 143-171
The world has changed dramatically since the emergence of the coronavirus disease 2019 (Covid-19) pandemic. This crisis has put companies under the test for their commitment to moral business conduct and corporate social responsibility (CSR). Facing the challenges for survival as well as...
Persistent link: https://www.econbiz.de/10014562824
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A study of the impact of corporate social responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 21 (2014) 4, pp. 630-642
Persistent link: https://www.econbiz.de/10010388515