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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
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Environmental consciousness and its impact on pro-environmental purchase intention in emerging economies' perspective
Sultana, Mst. Naznin; Masroor, Imtiaz; Ahmed, Feroz - In: International journal of export marketing : IJExportM 4 (2021) 4, pp. 346-371
Persistent link: https://www.econbiz.de/10013255812
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Examining shopping enjoyment : personal factors, word of mouth and moderating effects of demographics
Mihić, Mirela; Milakovic, Ivana Kursan - In: Economic research 30 (2017) 1,2, pp. 1300-1317
Persistent link: https://www.econbiz.de/10012224589
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Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Oeconomia Copernicana 8 (2017) 4, pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
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The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia
Rushadi - In: International journal of markets and business systems 2 (2016) 4, pp. 309-334
Persistent link: https://www.econbiz.de/10011716080
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Buying intention, acceptability and frequency of purchase : analysing their determinants using SEM
Di Fatta, Davide; Gera, Navneet; Mishra, Nishith Kumar - In: International journal of electronic marketing and … 10 (2019) 4, pp. 406-424
Persistent link: https://www.econbiz.de/10012168818
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An empirical investigation into information search behaviour of Indian consumers
Malik, Anuradha - In: International journal of internet marketing and … 18 (2023) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10014318365
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Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru; Erkan, İsmail; Mogaji, Emmanuel - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
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Do young consumers buy country made products? : evidence from India
Sahil Singh Jasrotia; Koul, Surabhi - In: International journal of management & enterprise … 19 (2020) 4, pp. 378-397
Persistent link: https://www.econbiz.de/10012514375