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Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita; Roy, Subhadip; Sethuraman, Raj - In: Journal of fashion marketing and management 20 (2016) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
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Influence of behavioral intentions, affective trust and affective commitment on knowledge sharing behavior
Dey, Toshali; Mukhopadhyay, Susmita - In: International journal of knowledge management : IJKM ; … 14 (2018) 2, pp. 37-51
Persistent link: https://www.econbiz.de/10011930258
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Electronic word-of-mouth in the mobile service sector : the role of service quality and customer emotional response
Alsaggaf, Mohammed; Lü, Kevin; Li, Xiaoying - In: International journal of services and operations management 34 (2019) 1, pp. 81-110
Persistent link: https://www.econbiz.de/10012145258
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti; Dixit, Saumya; Verma, Anshul - In: The journal of brand management : an international journal 24 (2017) 6, pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
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Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: International journal of electronic marketing and … 12 (2021) 3, pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
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Do emotional carryover effects carry over?
Masters, Nikhil; Lloyd, Tim A.; Starmer, Chris - 2022
novel focus on comparing the carryovers arising from a targeted stimulus (designed to elicit a specific emotion) with those …
Persistent link: https://www.econbiz.de/10013415883
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Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián; Sánchez-Torres, Javier A. - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
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Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
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Emotional and behavioural appeals as key determinants in Ghanaian consumer pre-banking behaviour
Tannor, Linus Linnaeus; Carter, Stephen - In: African journal of economic and management studies 14 (2023) 4, pp. 680-693
Persistent link: https://www.econbiz.de/10014454591
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Luxury during trade tensions : the influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Mainolfi, Giada - In: International marketing review 39 (2022) 1, pp. 32-54
Persistent link: https://www.econbiz.de/10013169626