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Go green : how to influence the perceived effectiveness of a green product?

Chen, Ming-Yi; Chiu, Ching-I - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 622-641

Persistent link: https://www.econbiz.de/10011585278

The effect of key factors on green consumption intention in the green hotal industry

Liu, Chin-Hung; Hong, Cheng-Yih; Li, Jian-Fa - In: Global journal of business research : GJBR 10 (2016) 2, pp. 89-101

Persistent link: https://www.econbiz.de/10011618440

Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness

Garvey, Aaron M.; Bolton, Lisa E. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 284-298

Persistent link: https://www.econbiz.de/10011770946

Youths’ word-of-mouth in a developing country : roles of green promotion and green brand loyalty

Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Persistent link: https://www.econbiz.de/10015052640

The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting

Jeong, EunHa; Jang, Soocheong; Day, Jonathon; Ha, Sejin - In: International journal of hospitality management 41 (2014), pp. 10-20

Persistent link: https://www.econbiz.de/10010403148

Perceived greenwashing : the effects of green marketing on environmental and product perceptions

Szabo, Szerena; Webster, Jane - In: Journal of business ethics : JBE 171 (2021) 4, pp. 719-739

Persistent link: https://www.econbiz.de/10012588907

Should green products be advertised as green? : exploring the factors that affect ad credibility

Carrete-Lucero, Lorena de la Paz; Arroyo, Pilar; … - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 427-460

Persistent link: https://www.econbiz.de/10013550366

A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement

Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106

Persistent link: https://www.econbiz.de/10011304628

It looks green : effects of green visuals in advertising on Chinese consumers' brand perception

Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86

Persistent link: https://www.econbiz.de/10010344855

Does "green" brand personality have any impact on consumers' purchase intentions, engagement and loyalty?

Roy, Shaunak; Banerjee, Shivaji - In: IIMS journal of management science 12 (2021) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10012990117