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Ericssons väg till kvalitet : vad den är, vad den inte är, vad den borde vara
Gummesson, Evert - 1988
Persistent link: https://www.econbiz.de/10000835355
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From relationship marketing to total relationship marketing and beyond
Gummesson, Evert - In: The journal of services marketing 31 (2017) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
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The theory/practice gap in B2B marketing reflections and search for solutions
Gummesson, Evert - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 619-625
Persistent link: https://www.econbiz.de/10010422021
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Productivity, quality and relationship marketing in service operations : a revisit in a new service paradigm
Gummesson, Evert - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 656-662
Persistent link: https://www.econbiz.de/10010395540
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Commentary on "The role of innovation in driving the economy : lessons from the global financial crisis"
Gummesson, Evert - In: Journal of business research : JBR 67 (2014) 1, pp. 2743-2750
Persistent link: https://www.econbiz.de/10010235327
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eCRM and hCRM : martial rivalry or marital bliss?
Gummesson, Evert - In: eCRM - Electronic Customer Relationship Management : …, (pp. 109-127). 2001
Persistent link: https://www.econbiz.de/10001578799
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Internal marketing in the light of relationship marketing and network organizations
Gummesson, Evert - In: Internal marketing : directions for management, (pp. 27-42). 2000
Persistent link: https://www.econbiz.de/10001581413
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The practical value of adequate marketing management theory
Gummesson, Evert - In: Applying qualitative methods to marketing management …, (pp. 3-31). 2004
Persistent link: https://www.econbiz.de/10001921653
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Productivity, quality and relationship marketing in service operations
Gummesson, Evert - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 851-872). 2001
Persistent link: https://www.econbiz.de/10001599042