The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect expectations while using loyalty cards, the following...

This research study aims at developing and validating E-tailing quality index. It consists of the literature reviews of the past researches, which were done by various authors and while finding the dimensions for the e-tailing quality. The scale development methodology results into six factors...

This study examines service investment decisions in the context of two store brand introduction modes and the mode selection of a retailer. The research focuses on a supply chain comprised of a national brand manufacturer (NBM), an external store brand supplier (SBS), and a retailer. A national...