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Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen; Zinkann, Reinhard Christian - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 1, pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Quality competition between national and store brands
Chakraborty, Tulika; Chauhan, Satyaveer S.; Huang, Xiao - In: International journal of production research 60 (2022) 9, pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
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Consumer Perception of Private Label Brand in Apparel Retail Industry
Jindal, Aparna - 2013
last decade and retailers have a number of incentives to create store brand programs In fact, the margins on private brands …
Persistent link: https://www.econbiz.de/10014151250
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"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill; Sidhu, Cindy - In: The journal of brand management : an international journal 30 (2023) 5, pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
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You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne; Bradshaw, Amanda S.; Cretul, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
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How augmented reality can enhance fashion retail : a UX design perspective
Xue, Liangchao; Parker, Christopher J.; Hart, Cathryn A. - In: International journal of retail and distribution management 51 (2023) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
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Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan - 1996
Persistent link: https://www.econbiz.de/10000584377