Narrow search
Showing 51 - 60 of 300
Cover Image
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.; Orth, Ulrich R. - In: Journal of retailing and consumer services 37 (2017), pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Cover Image
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin - 2017
Persistent link: https://www.econbiz.de/10011777496
Cover Image
Multisensory packaging design across cultures
Machiels, Casparus J. A.; Orth, Ulrich R. - In: Multisensory packaging : designing new product experiences, (pp. 287-315). 2019
Persistent link: https://www.econbiz.de/10011959012
Cover Image
Understanding German consumers' intention to adopt COVID-19 infection prevention measures : a moral decoupling perspective
Böhm, Rebekka A.; Orth, Ulrich R. - In: Business & society 63 (2024) 4, pp. 988-1029
Persistent link: https://www.econbiz.de/10014577823
Cover Image
Beyond society's desire for a slowed-down temporal experience : toward a nomological network of individuals' need-for deceleration
Sager, Anna-Lena; Timm, Jule; Hoffmann, Stefan; Orth, … - In: Psychology & marketing 40 (2023) 10, pp. 1933-1952
Persistent link: https://www.econbiz.de/10014338447
Cover Image
Vanishing boycott impetus : why and how consumer participation in a boycott decreases over time
Lasarov, Wassili; Hoffmann, Stefan; Orth, Ulrich R. - In: Journal of business ethics : JBE 182 (2023) 4, pp. 1129-1154
Persistent link: https://www.econbiz.de/10014228272
Cover Image
Relationship qualities of brand heritage : warmth, competence and the moderating roles of anthropomorphic factors
Meyer, Caroline; Albert, Bente Henrike; Rose, Gregory; … - In: European journal of marketing 58 (2024) 5, pp. 1177-1206
Persistent link: https://www.econbiz.de/10015047506
Cover Image
Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009240951
Cover Image
SKU performance and distribution : a large-scale analysis of the role of product characteristics with store scanner data
Hirche, Martin; Greenacre, Luke; Nenycz-Thiel, Magda; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581874
Cover Image
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim; Barker, Alicia; Trinh, Giang; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10012813934