Similar Search Results

Product placement in movies : perspectives from motion picture firms

Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116

Persistent link: https://www.econbiz.de/10011676000

Cultural and economic impacts on global culture products : evidence from U.S. movies

Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; Kang, … - In: Journal of international marketing 24 (2016) 3, pp. 78-97

Persistent link: https://www.econbiz.de/10011584202

Customer engagement, word-of-mouth and box office : the case of movie tweets

Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352

Persistent link: https://www.econbiz.de/10010395798

The motion picture editors guild treatment of the film sound membership : enforcing status quo for Hollywood's post-production sound craft

Andriano-Moore, Stephen - In: Labor studies journal 45 (2020) 3, pp. 273-295

Persistent link: https://www.econbiz.de/10012308748

Brand appearance in Chinese and American top-grossing commercial movies : a comparison

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556

Persistent link: https://www.econbiz.de/10011799274

At the movies : avoiding head-to-head competition on the big screen ; the economics of movie distribution

Filson, Darren; Fabre, Fernando; Nava, Alfredo; … - 2000

This paper provides theoretical explanations for devices that movie distributors use to avoid head-to-head competition …

Persistent link: https://www.econbiz.de/10011561654

Social media activities impact on the decision of watching films in cinema

Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11

The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate … assessment, and decision to watch a movie. This study’s audience consisted of Thai citizens who are a sample of 400 subjects …

Persistent link: https://www.econbiz.de/10012659748

Screening Europe in Australasia : transnational silent film before and after the rise of Hollywood

Allen, Julie K. - 2022

Persistent link: https://www.econbiz.de/10013462914

The dynamics of the Chinese film industry : factors affecting Chinese audiences' intentions to see movies

Feng, Guangchao Charles - In: Asia Pacific business review 23 (2017) 5, pp. 658-676

Persistent link: https://www.econbiz.de/10011847361

The registration of an iconic movie theme as a trade mark : only "diamonds are forever"

Antoniou, Alexandros - In: International journal of intellectual property … 14 (2024) 3, pp. 300-308

Persistent link: https://www.econbiz.de/10015065264