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We develop a model with many heterogeneous advertisers (products) and advertising markets (media). Each advertiser has a different consumer segment for its product, and each medium has a different ability to target advertisement messages. We characterize the competitive equilibrium in the media...
Persistent link: https://www.econbiz.de/10008540613
We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a different segment of consumers, and each medium has a different ability to target advertising messages. We characterize the competitive equilibrium in the media markets and...
Persistent link: https://www.econbiz.de/10008490303
This paper is devoted at analyzing the strategic choice of intra-firm contractual policies in an oligopoly framework. It derives conditions under which a cooperative bargaining process between firms’ owners and employees characterizes a dominant strategy equilibrium of the game. It then...
Persistent link: https://www.econbiz.de/10008533437
This paper examines moral hazard in teams over time. Agents are collectively engaged in an uncertain project, and their individual efforts are unobserved. Free-riding leads not only to a reduction in effort, but also to procrastination. The collaboration dwindles over time, but never ceases as...
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