Park, Kwangsoo; Park, Jeong-Yeol; Back, Robin M. - In: Journal of Hospitality and Tourism Insights 2 (2019) 2, pp. 110-120
Purpose: The purpose of this paper is to explore the determinants of Marathon event spending by estimated expenditure models. Design/methodology/approach: This study analyzes the impact of socio-demographic and travel-context factors on aggregated and disaggregated expenditures by event...