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Journal of advertising : official publication of the American Academy of Advertising
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Green advertising and the reluctant consumer
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Handbook of consumer psychology
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ECONIS (ZBW)
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Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
2
Social values in consumer psychology
Kahle, Lynn R.
;
Xie, Guang-Xin
- In:
Handbook of consumer psychology
,
(pp. 575-585)
.
2008
Persistent link: https://www.econbiz.de/10003716253
Saved in:
3
Changes in social values in the United States : 1976 - 2007 ; "self-respect" is on the upswing as "a sense of belonging" becomes less important
Gurel-Atay, Eda
;
Xie, Guang-xin
;
Chen, Johnny
;
Kahle, …
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003971422
Saved in:
4
Tactical deception in covert selling : a persuasion knowledge perspective
Xie, Guang-Xin
;
Boush, David M.
;
Liu, Raymond R.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10011376499
Saved in:
5
Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
Saved in:
6
Examining the third-person effect of baseline omission in numerical comparison : the role of consumer persuasion knowledge
Xie, Guang-Xin
;
Quintero Johnson, Jessie M.
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 438-449
Persistent link: https://www.econbiz.de/10010527139
Saved in:
7
How susceptible are consumers to deceptive advertising claims? : a retroperspective look at the experimental research literature
Xie, Guang-xin
;
Boush, David M.
- In:
The marketing review
11
(
2011
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10009408571
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8
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
Saved in:
9
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Green advertising and the reluctant consumer
,
(pp. 95-109)
.
2014
Persistent link: https://www.econbiz.de/10010399379
Saved in:
10
Approach or avoid? : the effect of regulatory focus on consumer behavioural responses to personal selling attempts
Xie, Guang-xin
;
Kahle, Lynn R.
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10010431571
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