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Creating a sustainable brand :...
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47
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41
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40
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39
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39
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38
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38
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38
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36
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36
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35
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34
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Asia Pacific journal of marketing and logistics
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Journal of marketing communications
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Tourism management : research, policies, practice
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International journal of consumer studies
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Edward Elgar E-Book Archive
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Amfiteatru economic : an economic and business research periodical
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Journal of the Academy of Marketing Science
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BASE
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41
Impact of a sustainable brand on improving business performance of airport enterprises : the case of Incheon International Airport
Lee, Yung-Kil
;
Park, Jin-Woo
- In:
Journal of air transport management
53
(
2016
),
pp. 46-53
Persistent link: https://www.econbiz.de/10011546108
Saved in:
42
Internal branding and
sustainability
: investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
43
Enhancing brand equity through
sustainability
: waste recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
Saved in:
44
Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina
;
Cohen, Geraldine
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
Saved in:
45
Knorr : nachhaltige Beschaffung von Zutaten als zentraler Bestandteil der Geschäfts- und Markenstrategie
Wagner, Katja
- In:
CSR und Lebensmittelwirtschaft : nachhaltiges …
,
(pp. 303-313)
.
2016
Persistent link: https://www.econbiz.de/10011516635
Saved in:
46
Can cooperatives build and sustain brands?
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 137-152)
.
2010
Persistent link: https://www.econbiz.de/10010474612
Saved in:
47
Sustainable Branding : Konzept, Wirkungen und empirische Befunde
Meffert, Heribert
;
Rauch, Christian
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 159-174)
.
2014
Persistent link: https://www.econbiz.de/10010476278
Saved in:
48
Aufbau und Führung von Nachhaltigkeitsmarken in Social Media
Haller-Mangold, Teresa
;
Schaltegger, Stefan
- In:
CSR und Social Media : unternehmerische Verantwortung …
,
(pp. 25-39)
.
2014
Persistent link: https://www.econbiz.de/10010402012
Saved in:
49
Wirkungspotenzial des Corporate
Sustainability
Brandings : konzeptionelle Analyse der Bedeutung von CSR-orientiertem Corporate Branding für Unternehmensreputation und Präferenzbild...
Hermann, Steffen
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 347-366)
.
2008
Persistent link: https://www.econbiz.de/10003761747
Saved in:
50
Vivre made in France
Vautard, Céline
-
2015
Persistent link: https://www.econbiz.de/10011413913
Saved in:
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