Purpose – The aim of this viewpoint is to highlight the importance of corporate identity. Design/methodology/approach – The article lays out five key principles to shape a corporate image. Findings – Corporate identity is the sum of all things that tell stakeholder groups what a company...

Purpose – This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – The purpose of this article is to provide an interview with the former web analytics guru, Marshall Sponder. Design/methodology/approach – The paper provides an interview with Marshall Sponder, author of Social Media Analytics . Findings – This special issue concludes with an...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – The purpose of this article is to provide an interview with Allan Leighton. Design/methodology/approach – The paper provides an interview with Allan Leighton, author of Tough Calls . Findings – In the interview, Leighton discusses his leadership style, and some of the toughest...

Purpose – The aim of this paper is to highlight successful strategies leaders can use to sustain and grow business during the economic business cycle variation. Design/methodology/approach – Opinions were based on 32 interviews conducted during December‐2010 to November‐2011 with CXO's,...