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Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

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Creating brand equity when using travel-related online social network web sites

Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379

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Applying flow theory to booking experiences : an integrated model in an online service context

Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678

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The effects of native ads on consumer brand engagement : the moderating role of website credibility

Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958

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How a branded website creates customer purchase intentions

Chang, Kuo-Chien; Hsu, Chia-Lin; Chen, Mu-Chen; Kuo, Nien-Te - In: Total quality management & business excellence 30 (2019) 4, pp. 422-446

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When perceived ability to influence plays a role : brand co-creation in Web 2.0

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The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

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Developing a brand structure pyramid model for travel-related online social networks

Barreda, Albert; Nusair, Khaldoon; Bilgihan, Anil; … - In: Tourism review : the official journal of the AIEST 68 (2013) 4, pp. 49-70

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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

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The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061

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