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51
Can't help falling in love? : how
brand
luxury generates positive consumer affect in social media
Mandler, Timo
;
Johnen, Marius
;
Gräve, Jan-Frederik
- In:
Journal of business research : JBR
120
(
2020
),
pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
Saved in:
52
Between you and me : the effects of content ephemerality and the role of social value orientation in luxury brands' social media communication
Lim, Heejin
;
Childs, Michelle
;
Cuevas, Leslie
;
Lyu, Jewon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10012500702
Saved in:
53
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
54
Unpacking the relationship between social media marketing and
brand
equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
55
Matching luxury
brand
appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
56
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
57
Visual communication of luxury fashion brands on social media : effects of visual complexity and
brand
familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
58
Evidence on expectations of luxury vs. non-luxury consumers on Facebook luxury
brand
pages
Deprince, Elodie
;
Geerts, Angy
- In:
Global journal of business research : GJBR
13
(
2019
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10012160249
Saved in:
59
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
60
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
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