Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Year of publication: |
2020
|
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Authors: | Mandler, Timo ; Johnen, Marius ; Gräve, Jan-Frederik |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 330-342
|
Subject: | Consumer affect | Consumer–brand relationship | Luxury brands | Social media | Social Web | Social web | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Emotion |
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